Frequently Asked Questions
What services does Marketeur offer?
Marketeur offers fractional Head of Marketing services for DTC e-commerce startups and other consumer-targeted businesses. We also serve as advisors to entrepreneurs and provide project work to assist clients with consumer insights and brand strategy development, growth audits, marketing planning, and growth and performance marketing strategy and executiion tailored to each client's unique needs.
How is a fractional Head of Marketing different from a fractional CMO?
While fractional CMOs typically focus on high-level strategy and team coaching, Marketeur provides both strategic direction and hands-on execution. I designed this hybrid role specifically for startups that need more than just advice.
I'll develop your strategy, then implement it myself or bring in vetted specialists from my network when needed. This eliminates the typical gap between planning and results, giving you CMO-level thinking plus practical execution—all tailored to your current needs and budget.
What sets Dana apart as the force behind Marketeur?
Dana is a seasoned expert in propelling start-ups through insightful consumer strategies, brand development, team building and management, and effective growth execution. She has a passion for understanding consumers, finding product-market fit, uncovering growth opportunities, leveraging data-driven marketing tactics, and delivering sustained results for her clients.
How does Marketeur help clients achieve their growth goals?
As your fractional Head of Marketing, Dana serves as a strategic partner and team leader, developing brand strategies that resonate with audiences, and drive performance marketing success. She typically starts with Consumer Insights research to lay the foundations for the brand strategy and a Growth Audit to evaluate all consumer touchpoints and metrics, enabling her to identify and prioritize opportunities for expansion. Once the roadmap is set, she typically brings in experts who are perfectly matched to the client's needs and orchestrates on-strategy execution.
Why choose Marketeur as a partner for your e-commerce business?
With a breadth of experience, a track record of success, and a portfolio of satisfied clients, Marketeur can help you avoid common pitfalls and take your e-commerce business to the next level. Contact me today to schedule a discovery call and learn how I can help drive your business forward.
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