Frequently Asked Questions
What services does Marketeur offer?
Marketeur offers fractional Head of Marketing services for DTC e-commerce startups and other consumer-targeted businesses. Dana can also serve as an advisor to entrepreneurs and sometimes take on project work to assist clients with consumer insights and brand strategy development, growth audits, marketing planning, as well as growth, performance, and lifecycle marketing strategy and execution tailored to each client's unique needs.
How is a fractional Head of Marketing different from a fractional CMO?
While fractional CMOs typically focus only on high-level strategy and team coaching, Marketeur provides both strategic direction and hands-on involvement in execution. I designed this hybrid role specifically for startups that need more than just advice.
Dana will develop your strategy, then work closely with your team and bring in vetted specialists from her network to get it implemented. This eliminates the typical gap between planning and results, giving you CMO-level thinking plus practical execution—all tailored to your current needs and budget.
What sets Dana apart as the force behind Marketeur?
Dana is a seasoned expert in growing start-ups through insightful consumer strategies, expert brand development, team building and management, and effective growth execution. She has a passion for understanding consumers, finding product-market fit, uncovering growth opportunities, leveraging data-driven marketing tactics, and delivering sustained results for her clients.
How does Marketeur help clients achieve their growth goals?
As your fractional Head of Marketing, Dana serves as a strategic partner and team leader, developing brand strategies that resonate with audiences, and drive performance marketing success. She typically starts with consumer insights research to lay the foundation for the brand strategy and a Growth Audit to evaluate all consumer touchpoints and metrics, enabling her to identify and prioritize growth opportunities. Once the roadmap is set, she typically brings in functional experts who are perfectly matched to the client's program needs and orchestrates on-strategy execution, ensuring seamless coordination among all internal and external team members.
Why choose Marketeur as a partner for your e-commerce business?
With a breadth of experience, a track record of success, and a portfolio of satisfied clients, Marketeur can help you avoid common pitfalls and take your e-commerce business to the next level. Contact Dana today to schedule a discovery call and learn how she can help drive your business forward.
Contact
Haven't found the answer? Reach out!
Connect