Propel Your Startup Success
Partner with a marketing leader who understands DTC e-commerce and the needs of a startup to unlock your brand's growth potential.
The Marketer for Entrepreneurs
With over a decade serving as fractional Head of Marketing for DTC e-commerce startups following a career in CPG, I've helped multiple entrepreneurs achieve growth through ingenuity and data-driven strategies.
I'm known for uncovering consumer insights that drive campaign performance and for identifying scalable growth opportunities. I excel at maximizing impact with limited resources while prioritizing financial sustainability.
I work best as an integrated extension of your team, immersing myself in your business to develop strategies that align with your unique goals, culture, and market position. My clients value the strategic clarity I bring, along with the hands-on execution support that turns plans into results.
Let's collaborate to reach your brand's full potential.
Current & Former Clients
Clients
What to Expect
I take the guesswork out of your marketing with a tailored, collaborative, logical process that clarifies your marketing strategy and helps you focus on what matters.
My approach ensures that:
You will know who your target consumers are and how to connect with them on an emotional level
You will have the foundation in place to convert site visitors and amplify your message before you spend on paid media.
You will cut through the noise and focus on what matters.
You will get it all done in a cost-effective, cohesive fashion.
Reviews
Mark Bernstein, Founder & CEO
MealEnders
Dana was the growth engine behind MealEnders... Dana's agility in dealing with the ambiguity... of a start-up helped us to always have a clear path forward and overcome a host of challenges.
Tino Go, Founder & CEO
Baru
Dana thinks clearly and cuts through all the noise to distill clear action steps to follow and build on. She’s been a great influence during [our] go-to-market and growth planning.
Lisa Alumkal, Founder & CEO
HealthyUp Supplements
Dana worked relentlessly to optimize acquisitions, conversions, and customer retention... I felt like I had a skilled, savvy, and dedicated CMO by my side at a fraction of the cost of hiring someone full-time.
Why Go Fractional?
Quick & Flexible Integration
Quicker to on-board than a full-time hire and adept at making an impact in a shorter time frame. Can adjust engagement as the business's needs change
Cost-Effective Expertise
The experience and contacts of a seasoned CMO without the full-time salary, benefits, and other associated costs and responsibilities.
Objective, High-Level Perspective
A broad perspective from working across clients and industries and fresh eyes to identify potential strategic and operational blind-spots.
Fractional Services to Suit Your Needs
Advisor
Working in the background, I advise the CEO and help guide the company.
From
$999
per month
→ Weekly, bi-weekly or monthly calls
→ Thought partnership in setting strategy
→ Problem-solving or feedback on ideas or initiatives via email as needed
→ Ideal for entrepreneurs just starting out and seeking a sounding board and strategic guidance
Coach
I develop your basic strategy and coach your in-house team to execute.
From
$3999
per month
→ Initial growth strategy
→ Comprehensive foundational analysis including growth audit
→ Accessible resource for team as they build out tactical details and programs
→ Help team establish efficient systems and repeatable processes
→ Hold team accountable for KPIs
→ Ongoing strategic direction and team coaching
Most popular
Leader*
I take full ownership of your marketing to ensure results.
From
$7999
per month
→ Complete growth strategy and marketing plan
→ Comprehensive foundational analysis including growth audit & brand insights
→ Build and lead marketing team of staff, freelancers, and agencies
→ Manage staff or find ideal partners for each initiative embarked upon
→ Review or participate in campaigns and ensure top-notch execution
→ Set KPIs and develop tracking systems and repeatable processes
*
I only take 1 or 2 Leader engagements at a time so that I can dedicate myself to your business.
**Quote for e-commerce audit or project-based engagement available upon request.
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